Skip to main content

Center Store

  • Pepsi's latest ad chock full of music artists

    PURCHASE, N.Y. — Pepsi unveiled its latest television ad, which celebrates the brand's rich music history, during the premiere of Fox's "The X Factor."

    The "Music Icons" spot, which features global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey, was in line with the concept of "The X Factor," which is to search for the next pop music star. The spot also featured the following slogan: "where there’s Pepsi, there’s music."

  • Yoplait expands fruit and yogurt smoothie line

    MINNEAPOLIS — Yoplait has introduced its latest fruit and yogurt smoothie flavor.

    Yoplait said its chocolate banana smoothie has joined the roster of four other flavors, including triple berry, strawberry banana, blueberry pomegranate and strawberry mango pineapple. The smoothie comes in a freezer package, which provides two 8-oz. servings and contains frozen fruit and real Yoplait yogurt.

    With 130 calories per serving, the new flavor is an ideal late afternoon snack or after-dinner treat, the company said.

  • Rockin' Green debuts two new products at expo

    SAN ANTONIO — Rockin' Green has expanded its lineup of cleaning products with two new items.

    The company debuted Melody, an odor neutralizer and air freshener room spray, and Groupies, the brand's new dryer balls that are made with such natural materials as reclaimed potato starch, at the 2011 ABC Kids Expo. The products will make their retail debut in October.

  • Coca-Cola, UN Women enter collaboration to support economic empowerment among women

    NEW YORK — Coca-Cola has teamed up with United Nation's organization UN Women to promote women's economic empowerment.

  • Energizer highlights partnership with iAd

    ST. LOUIS — Energizer has rolled out a new mobile marketing campaign on Apple's iAd network to emphasize its partnership with the VH1 Save The Music Foundation.

  • Ridding homes of bed bugs, one spray at a time

    MORRISTOWN, N.J. — Bayer HealthCare's Rid brand is taking its battle beyond lice with the introduction of Rid home lice, bed bug and dust mite spray.

    "Rid is a household name for moms and healthcare professionals, who have dealt with lice, but the same active ingredient that can kill lice and their eggs can now be used for bed bugs," Bayer HealthCare VP U.S. marketing and new business development Barton Warner said.

  • Report: PLCB pulls plug on wine kiosk program

    HARRISBURG, Pa. — The Pennsylvania Liquor Control Board has halted its wine kiosk program at grocery stores, according to published reports.

    PLCB said it was prompted by a financial dispute with the program's vendor, Simple Brands LLC, which owes the state anywhere between about $800,000 to $1 million.

  • FMI, GMA put 'facts up front'

    WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

X
This ad will auto-close in 10 seconds