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Iams Naturals gets a boost with two new products
MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.
Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.
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WD-40 introduces WD-40 Specialist line
SAN DIEGO — WD-40 has begun shipping three new products under its latest line.
WD-40 Specialist is a portfolio of specialty problem-solving products aimed at the trade and doer enthusiasts, WD-40 said.
"WD-40 Specialist wears the famous WD-40 trademark and the yellow shield," said Garry Ridge, WD-40 president and CEO Garry Ridge said. "We plan to add new items as we roll out the full launch in the United States in January 2012, and in other geographic regions later that year."