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Branding in frozen foods, economy heat up sales
Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15. Dollar sales of frozen breakfast foods were up nearly 9% across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.
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Sheets awarded 2011 Best New Product honor at ECRM
NEW YORK — An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.
The award, presented by Drug Store News and ECRM, was voted on by the show's attending buyers and distributors. This year's event was held in Champions Gate, Fla., from July 17 through July 20.