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  • Navitas Power Snacks line makes retail debut

    NOVATO, Calif. — Navitas Naturals has introduced a new line of snacks that combines nutrient-dense superfoods and organic seeds, fruits and nuts.

    The company recently introduced Navitas Power Snacks — chewy, bite-sized treats that tout certified organic and raw ingredients. The brand currently offers the snacks in cacao goji and cirtus chia varieties. An additional flavor, blueberry hemp, will be introduced later this year.

  • Limited-edition Jones Soda collection features So So Happy characters

    SEATTLE — Jones Soda has partnered with a lifestyle brand to create a collection of limited-edition glass bottles.

    In their limited-edition collection, Jones Soda and So So Happy teamed up to roll out four 12-oz. glass bottles that are adorned with four So So Happy characters. The bottles will be sold as four-packs and include one bottle of each flavor with accompanying So So Happy images on the label.

  • With help from spokesman, Stride adds Whitemint flavor to lineup

    EAST HANOVER, N.J. — Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

    New Stride Whitemint marks the brand's first-ever custom-designed, custom-created pack, the company said, adding that White helped select the intense mint flavor and was involved in the creation of the gum's package graphics.

    As the brand's spokesman, White will participate in a Stride Whitemint TV ad spot this fall, as well as a variety of promotional activities related to the new gum.

  • Arm & Hammer's new laundry detergent caters to sensitive skin sufferers

    PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

    New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

  • Simple Solution adds new scent offerings to stain and odor remover product line

    DALLAS — Simple Solution has expanded its stain and odor remover lineup with two new scents.

    Simple Solution stain and odor remover products now are available in Rainforest Fresh and Spring Breeze scents, the company said. The products, which contain professional-strength pro-bacteria and enzyme formulas, are designed to eliminate tough stains and odors caused by household pets and also discourage them from leaving unwanted stains throughout the house.

  • Clif Kid to host Backyard Game of the Year event in New York

    EMERYVILLE, Calif. — Clif Kid, maker of organic snacks for active kids, on Tuesday announced the finalists for its Backyard Game of the Year.

    Given that more kids play computer games than swim or ride a bike, Clif Kid asked kids across the country to reconnect with outdoor playtime by inventing the most creative backyard game.

    On Aug. 27, the five finalists will unveil their game at Madison Square Park in New York for the chance to win a $10,000 scholarship.

  • Just Pure Water hits retail

    WESTMINSTER, Colo. — New Age Beverage has introduced a line of noncarbonated, all-natural water.

    Just Pure Water is an an unsweetened, zero-calorie purified water infused with the natural flavors of either lemon-lime, orange or berry. The beverages are packaged in 24-oz. aluminum cans.

    Just Pure Water currently is available at Sprouts stores in Colorado and Arizona.

  • Clorox turns down acquisition proposal from Icahn Enterprises

    OAKLAND, Calif. — Clorox has turned down an acquisition proposal from Icahn Enterprises valued at $76.50 per share, the company's board of directors announced Monday.

    Clorox's board, in consultation with its financial and legal advisers, concluded that the offer "substantially undervalues the company and is neither credible nor adequate," Clorox chairman and CEO Don Knauss wrote to Icahn Enterprises chairman Carl Icahn, adding that Clorox is committed to continued stockholder value creation. The company received the offer July 14.

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