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Izze adds watermelon flavor to sparkling juices lineup
BOULDER, Colo. — Izze has expanded its line of 50-calorie sparkling juices, the company announced Tuesday.
New low-calorie Izzue Esque sparkling watermelon flavor hit store shelves this month. With the new flavor, the Izze Esque lineup now features four flavors, including sparkling black raspberry, sparkling limon and sparkling mandarin.
Izze Esque is available nationwide in Whole Foods Market, as well as in select grocery stores, for a suggested retail price of $1.39 to $1.69 per bottle or $4.99 to $5.49 per four-pack.
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Evian extends Live Young campaign
WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.
The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian's Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.