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Walmart, P&G continue family affair
CINCINNATI and BENTONVILLE, Ark. — Walmart and Procter & Gamble's Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.
The latest film from the partnership is "Truth Be Told," which will air on April 16 on Fox, followed by "Field of Vision" on June 11 on NBC. Additional movies are scheduled to air on Aug. 6, Sept. 3 and in December on NBC.
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Kellogg's unites FiberPlus with Eggo
BATTLE CREEK, Mich. — Kellogg's has brought together its FiberPlus and Eggo brands.
New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg's said. The new waffles will be available in buttermilk and chocolate chip varieties.
"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.