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ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.

King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.

BreathGemz comes to the market from Anthony and Lauren Raissen's Gemz Brands USA. The husband and wife team have successfully launched many national brands.

NEW YORK — Marukome has introduced an easy-to-use miso product.

New Miso & Easy is an all-natural liquid that comes in an unbreakable squeeze bottle and is available in original and ginger-tomato flavors. Miso is a seasoning made with soybeans and rice or barley and is cultured or fermented for a period of time.

Formerly only available in Asian markets, Marukome Miso & Easy now is available at such retailers as Ralph’s, Safeway and Fairway.

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

CLEVELAND — Reese Pharmaceutical has launched a water-based aerosol that is designed to kill bed bugs.

The new Licide bed bug spray is designed to keep homes free of bed bugs for up to four weeks, the company said. The product is available in a 5-oz. size.

Reese also will produce a private-label version of the Lucide bed bug spray, the company noted, and will distribute the products in retailers nationwide.

MARLBOROUGH, Mass. — Ken's Foods has increased the size of its salad dressing bottles.

The company said its new 9-oz. salad dressing bottle replaces its existing 8-oz. bottle, giving the consumer 12.5% more dressing for their money, Ken's Foods said. What's more, 26 varieties of Ken's salad dressings will be "dressed up" in the updated bottles.

"We held focus groups with our end users," said Bob Merchant, Ken's Foods COO. "They made it clear that they prefer plastic bottles over glass, and Ken's listens to consumers."

ATLANTA — Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.

The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.

LOS ANGELES — An eco-friendly children's brand that develops books, plush toys and animated content has expanded its distribution to more than 650 retailers.

Greenzys, which launched last year, is designed to entertain and educate, as well as encourage children to practice green living activities, the company said. Additionally, a percentage of every Greenzys purchase benefits the nonprofit Environmental Media Association.