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  • Whoa, baby! Bazooka expands one brand's line

    NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

    Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

    “The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

    Bazooka is a division of The Topps Co.

  • P&G's 'Have You Tried This Yet?' campaign comes to life

    CINCINNATI Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative.

    With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

  • New Harry Potter merchandise soars to stores

    BURBANK, Calif. The boy wizard that has captured the hearts of fans worldwide will be featured in new merchandise with the help of Warner Bros. Consumer Products.

  • Odwalla gets PlantBottle packaging

    HALF MOON BAY, Calif. Odwalla is getting greener.

    By March 2011, all of the brand’s single-serve bottles will tote PlantBottle packaging. The new Odwalla package, which will be 100% recyclable, will help to reduce dependence on nonrenewable resources, the company said.

     

  • 'Stick It' with Matador beef jerky

    MINONG, Wis. Jack Link's Matador beef jerky is beefing up its marketing with its new Stick It campaign.

    With momentum and awareness continuing to build for the brand, Matador's new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they'll never go back.

    Matador recently launched its newest beef jerky product, the flamin' hot stick, which now is available at stores nationwide.

  • All aboard: Chuggington coming to DVD

    NEW YORK Anchor Bay Entertainment has secured U.S. DVD rights to the popular new preschool entertainment franchise Chuggington.

    “Let’s Ride The Rails,” the first Chuggington DVD, welcomes preschoolers to the vibrant world of “Chuggington” with six fun-filled episodes that take young viewers on entertaining explorations while gently reinforcing such valuable lessons as humility, trust, respect and teamwork. Chuggington DVD pulls into retail stores nationwide on Feb. 8, 2011, for a suggested retail price of $16.98.

  • Shutterfly inks deal with CVS/pharmacy, Walgreens

    REDWOOD CITY, Calif. — Shutterfly customers looking for more in-store pickup options can look no further than CVS/pharmacy and Walgreens.

    Same-day, in-store pickup is available at any Walgreens or CVS/pharmacy store location with a photo center. Customers can order 4x6 prints at Shutterfly.com and designate in-store pickup at any Walgreens or CVS/pharmacy stores — as well as Target stores — by selecting their preferred retail location using the store locator map at checkout.

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