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Buyer impulse still strong
Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)
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Energizer to launch Light Fusion Technology line
ST. LOUIS — Energizer is showcasing some of its new products at this year's Outdoor Retailer show, which includes the company's new Light Fusion Technology line.
Sparked by consumer demand for more versatility, flexibility, durability and overall performance from their flashlights and lanterns, Light Fusion Technology lights transmit light throughout slim acrylic panels manufactured through a laser-etching process. The result is clean, uniform light and more compact form for easier packing and carrying, Energizer said.