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GLENVIEW, Ill. — Greek-style food brand Athenos is welcoming back its popular advertising campaign featuring yiayias, or Greek grandmothers.

Building on the success of last year's campaign, Athenos reintroduces Yiayia in new scenarios while underscoring her no-nonesense, opinionated outlook on the world:

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives.

The "Savor Complexity" campaign highlights the complexities of simple items, such as the burger, pigeon, dart board, umbrella and ping pong, through print, radio, out-of-home, digital and social media activations. The integrated campaign was created by Droga5 New York.

BATTLE CREEK, Mich. — Kellogg's is updating its 106-year-old brand.

"Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg's chief marketing officer Mark Baynes said. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

HACKETTSTOWN, N.J. — Mars Chocolate this week showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association's Sweets and Snacks Show.

Such items slated to hit retail in the coming months are:

• Dove Silky Smooth cookies and crème, which blends white chocolate with crunchy chocolate cookie bits. The product will be available in September for a suggested retail price of $1.09 for a 1.34-oz. single bar; $2.29 for a 3.07-oz. large bar and $3.49 for an 8-oz. bag of Dove Promises;

SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.

CHICAGO — Coors Light is marking the beginning of summer with the release of sleek, new special-edition Silver Bullet Summer packaging.

Not hitting store shelves, certain packs of Coors Light 12-oz. bottles and cans feature a distinctive, all-silver design, as well as the brand's Cold Activated blue mountains. The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-oz. cans, as well as 24-loose and 6-pack 12-oz. bottles.

PENNSAUKEN, N.J. — J&J Snack Foods has extended its SuperPretzel frozen snack line.

SuperPretzel now includes a sweet cinnamon flavor, the company said, noting that the pretzel's dough is infused with cinnamon and also includes a cinnamon-sugar topping packet for added flavor.

A 6-count package of SuperPretzel sweet cinnamon frozen pretzels can be found at retailers nationwide, including Food Lion, Giant Foods, Giant Eagle, Weis and more.

CAMDEN, N.J. — Campbell's is making its V8 V-Fusion line bubbly.

New V8 V-Fusion Sparkling juice drinks are carbonated beverages that tout 50 calories per serving and provide a combined serving of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives, the company said.