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General Mills brings 'the force' to the breakfast table via 'Star Wars' promotion
MINNEAPOLIS — General Mills has launched a special promotion in line with the premiere of "Star Wars: Episode I The Phantom Menace" in 3D.
General Mills said its cereal brands will tout specially marked boxes that will contain eight exclusive collectable pens featuring iconic characters from the film. Participating cereals include Cinnamon Toast Crunch (12.8 oz.), Lucky Charms (11.5 oz.), Reese’s Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp (11.25 oz).
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Details of Super Bowl commercials for Pepsi, Pepsi Max revealed
PURCHASE, N.Y. — PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.
Pepsi's 60-second "King's Court" ad will feature "The X Factor" winner Melanie Amaro singing for Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. Amaro will sing a contemporary version of "Respect," a song made famous by Aretha Franklin.