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Report: Kraft, Wrigley to cut chewing gum package size, prices
NEW YORK — Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.
According to MarketWatch, Kraft Foods is expected to introduce five-piece packs of Trident and Stride gums, which will cost 50 cents. Additionally, confectioner Wrigley, which is owned by Mars, is expected to roll out smaller and more affordable chewing gum in 2012.
Kraft's gum portfolio includes Dentyne, in addition to Trident and Stride. Wrigley produces such brands as Big Red, Doublemint, Extra and more.
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Kids, over-40 crowd drive growth
More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day. To aid moms in their pursuit of healthy eating habits and restore order to the dinner table, Abbott earlier this year launched the PediaSure Mom Brigade, a team of real mom experts with experience in children’s health and nutrition.