-
Developing ‘First Tastes’
HENLEY-ON-THAMES, U.K. — United Kingdom-based organic kids’ brand Ella’s Kitchen is rolling out a number of products that were launched exclusively in Target in July. The First Tastes line, which includes squeezable fruit and fruit-and-rice combinations, was created for babies transitioning to solid foods.
Toddlers and preschoolers also have developed a taste for Ella’s “smoothie fruit” squeezable products, and moms are including them as take-along snacks in lunchboxes.
-
Health a factor in single-serve snacks
The back-to-school season brings a focus on single-serve snacks, and healthy snacks become a bigger part of the business every year. A recent report from Mintel revealed that while children are a major influence on the buying of multipack/bulk salty snacks, “given the increased concerns regarding nutrition, manufacturers can appeal to parents with products offering a better-for-you selling proposition.” Christine Brown, a spokeswoman for Natural Snacks said the company, which focuses on all-natural products, sees “a double-digit spike once school starts.”