-
Convenience, gas retailer Sheetz successfully changes consumer perception
BOSTON — Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.
Where once only dollar-bag chips and hours-old rotisserie “dogs” served as hot lunch options at convenience stores, Sheetz established its touchscreen ordering systems that allow consumers to choose from a wide variety of customized lunch items.
-
Unilever overhauls company structure, management
LONDON — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.
The changes include several executive moves, including the appointment of Harish Manwani as COO.