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PHILADELPHIA — Philips is slated to launch a new LED light bulb, which will premiere at the LightFair International trade show.

Philips EnduraLED A21 17-watt bulb uses Philips' high-power, next-generation Luxeon LEDs and is designed to replace a 75-watt incandescent bulb, while reducing energy consumption by 80% and lasting 25 times longer, the company said. The light bulb also was developed to meet or exceed Energy Star qualifications for an LED-based replacement.

MILAN and ATLANTA — Illy issimo has introduced two new ready-to-drink coffee-based beverages.

The caffè no sugar and mochaccino flavors were developed through a collaboration between Illycaffè and Coca-Cola. Caffè no sugar offers a 15-calorie, unsweetened version of the full-bodied blend in caffè, while 100-calories-per-can mochaccino offers coffee sweetened with Domori chocolate.

STAMFORD, Conn. — Nestle Pure Life water wants consumers to keep their commitment to staying hydrated.

The brand has launched its Nestle Pure Life Hydration Movement on Nestle-PureLife.us, where participants will be asked to pledge to swap one sugared drink for water every day for one year. In return, they will receive a $1-off coupon for a purchase of Nestle Pure Life, as well as the opportunity to enter in a sweepstakes for the chance to win free water for a year.

MINNEAPOLIS — Malt-O-Meal announced a new program that seeks to educate consumers about how cereal packaging can affect the environment.

Through its Bag The Box initiative, the cereal brand has launched BagTheBox.com, as well as a blog devoted to the cause, which invites users to view fan-created videos and exchange ideas on sustainable packaging and green initiatives.

GLENDALE, Calif. — Butterfinger is bringing its "Nobody's Gonna Lay A Finger" tagline to life by launching a comedy-horror film that will be directed by actor Rob Lowe.

"Butterfinger the 13th" is a 25-minute short film that will premiere Oct. 13 at an undisclosed location, the candy brand said. The film tells the story of two friends seeking adventure, but warns viewers that "you can't scream with your mouth full."

DALLAS — Talenti has expanded its lineup of gelato flavors and has updated its product packaging with recyclable screw–on lids for all flavors.

Talenti said that its gelato lineup now includes sea salt caramel, which features Argentine caramel (dulce de leche) exclusively made for the brand; Fleur De Sel, prized sea salt from France; and tiny chocolate-covered sea salt caramel truffles mixed in with every spoonful.

DALLAS — GoodNites has introduced an integrated marketing program to help educate moms of children ages 4 to 6 years about making the switch from training pants to the brand's underwear.

LA JOLLA, Calif. — Kashi has added waffles to its family of frozen foods.

Kashi said its seven-grain waffles and blueberry waffles are free from artificial sweeteners, flavors, colors and preservatives, and contain 7 g and 6 g of fiber, respectively.

Kashi seven-grain waffles and blueberry waffles now are available in grocers' freezers nationwide.