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EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy said that it is augmenting its gluten-free products range and will highlight the new offerings in stores through additional displays.

The company said it has added 15 to 30 new gluten-free items to its stores. Fresh & Easy currently boasts more than 500 products that do not contain naturally occurring gluten ingredients.

RACINE, Wis. — An insect repellent brand has revamped its product line.

Off! introduced its latest innovation, Off! Deep Woods Dry, which offers comfortable protection in heavily wooded areas. The brand also introduced Off! Botanicals towelettes and lotions, which are made with a plant-based repellent that protects against mosquitoes, black flies, gnats and no-see-ums. What's more, the Off! brand has redesigned its Off! Clip-On mosquito repellent, which now is 25% smaller.

ORRVILLE, Ohio — J.M. Smucker said it has completed its acquisition of the coffee brands and business operations of Rowland Coffee Roasters, a privately owned, Miami-based company.

The company completed the $360 million transaction with cash on hand and borrowings under its existing credit facility. The transaction is expected to contribute approximately 5 cents per diluted common share to fiscal 2012 earnings, excluding one-time costs of the transaction, J.M. Smucker said.

CINCINNATI — Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products Awards issue.

The third annual Best New Products Awards are part of the magazine's June issue. Charmin Sensitive will be featured among the 42 winning consumer products in the categories of health and beauty, food and household care.

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid's ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.

EAGLE, Idaho — The American Heart Association announced that fresh Idaho potatoes meet its criteria for saturated fat and cholesterol.

One medium Idaho potato (5.3 oz.) contains 110 calories and does not contain fat or cholesterol, according to the Idaho Potato Commission.

CINCINNATI — Procter & Gamble is taking its packaging for three of its laundry products to the past.

The company said that its Bounce, Downy and Tide brands will sport a retro look for a limited time, giving a nod to P&G's past advertising for the products.

Tide, Bounce and Downy vintage packages will be available at Target from May 22 through June 10. What's more, P&G will feature $1-off coupons for Tide and Bounce and 75-cent coupons for Downy in Sunday newspapers nationwide on May 29.

CHICAGO — Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.