Center Store

BATTLE CREEK, Mich. — Kellogg’s Bear Naked brand, which includes premium granola, trail mix and granola bars, has entered the cookie category. The company has added Pure & Natural soft-baked granola cookies to its lineup of products.

Available in two flavors—double chocolate and fruit and nut—the cookies are minimally processed and made without preservatives, artificial flavors and trans fats. The cookies offer 10 g of whole grains with no cholesterol, hydrogenated oils or high fructose corn syrup.

NEW YORK VMG Partners has sold dog treats maker Waggin' Train to Nestle's Purina PetCare.

The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed, although some reports have claimed the deal is priced at about $450 million. Waggin’ Train had sales of around $200 million for the 12 months ended in June.

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.

SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

MONTVALE, N.J. Tetley Tea's packaging now features new warm and inviting graphics associated with an enjoyable tea experience.

The new packaging can be found on retail shelves this month. The packaging update coincides with promotions and social media executions that support the brand's campaign to encourage consumers to rethink tea.

MADISON, Wis. Lunchables is getting more wholesome with new varieties that aim to keep kids healthy.

The line expansion includes the introduction of two new varieties: chicken strips made with 100% white meat chicken, and chicken and American sub sandwich, which features rotisserie seasoned chicken and bread made with 8 g of whole grain. Both products are good sources of protein and calcium and join the Lunchables-with-water roster introduced last year that offers quality meats, cheeses and spring water, the company said.

DALLAS A new line of training pads for pets has hit the market.

Simple Solution's new Eco-Care training pads hold liquid by converting the liquid into gel with polymer technology, keeping moisture and odor in. They are made from 85% of recycled material and are ideal for litter box mats, dog crate liners, muddy paw doormats, cleaning up messy spills, car seat covers, travel and more.

The pads can be purchased at pet retailers nationwide.