ChapStick levels up lip care with new lip balm varieties
ChapStick is taking lip care to new heights by launching two new lip balm collections and bringing back one of its iconic varieties.
To kick things off, the brand announced that its reintroducing its Green Apple lip balm to consumers. Featuring sweet and tangy notes, the balm works to hydrate lips and channels a sunny apple orchard with just one swipe, the company said.
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Sold as a 12-pack, the Green Apple lip balm is non-tinted, paraben free and retails for $24 at ChapStick.com.
The launch of its new Superfood collection consists of a trio of refreshing flavored lip balms. Inspired by antioxidants and enticing flavor combinations, the line is available in three bold flavors — dragon fruit, blueberry and clover honey.
Available in a pack of three, the collection features the tartness of dragon fruit, the sweetness of blueberry and a calming touch of honey. Designed to be used alone or layered with another variety, the Superfood collection is non-tinted, free of parabens and retails for $6 on the brand's website.
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Additionally, ChapStick is debuting its vanilla collection of lip balms, which come in varieties that offer consumers a taste reminiscent of their favorite desserts while also leaving lips feeling hydrated and soft, the company said.
Featuring vanilla mint, vanilla cupcake and vanilla bean ice cream flavors, the line also s non-tinted, free of parabens and retails for $6 at Chapstick.com.