Cheetos drops buffalo wing-inspired snack

Just ahead of the Super Bowl, Cheetos is debuting a new snack that reimagines the classic Buffalo wing. 

The Cheetos Crunchy Buffalo snacks are making their debut with a campaign that highlights how the snacks are the second-best Buffalo item around with the help of 2023 NFL Draft Pick and Houston Texans quarterback CJ Stroud. 

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“As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac 'N Cheese,” said Tina Mahal, senior vice president of marketing at Frito-Lay. “While we know there’s no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good.”

Embracing that second-best can taste just as good, fans nationwide will have the chance to enter for a chance to win a viewing experience of the big game with Stroud, or other prizes including bags of the snack and cash prizes.  

“Buffalo wings have been the unrivaled MVP of gametime meals for fans during football season —but this year, Cheetos is proving that being the second-best Buffalo thing is worthy of celebration,” said Stroud. “I’m excited to help show fans that being the second pick is a badge of honor of its own, especially when you can join me in Las Vegas and watch the Big Game at a one-of-a-kind Super Bowl party.”

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Cheetos Crunchy Buffalo is a permanent addition to the brand’s lineup and is now available for purchase at stores nationwide.