Clairol, Glamsquad come together for House Calls initiative
Clairol is working with beauty service Glamsquad to help consumers take charge of their hair color from the comfort of their own home.
The two companies have come together to launch Clairol House Calls. This on-demand beauty service provides professional guidance to consumers through complimentary appointments designed to help salon-goers achieve the hair color they desire at home.
“For decades, Clairol has championed self-expression and empowerment by offering quality hair color," said Lori Pantel, CMO of Wella Company North America. "Through House Calls and our partnership with Glamsquad, we encourage experimentation and provide guidance on application and color matching, addressing a common barrier. Our partnership and content plan aim to reach our diverse consumers and build their confidence in incorporating box color into their at-home beauty routines.”
[Read more: L'Oréal Paris’ Colorsonic innovates hair coloring]
In order to help ensure first time DIYers are able to take on their new style with ease, the Clairol has enlisted celebrity hairstylist Kim Kimble to share her insights on at-home coloring. In addition, the brand also is working with Rachel Lindsay, Tamsen Fadal and Anjelah Johnson-Reyes on content addressing hair color needs and touch-ups.
“Our clients are busy people. They can't always make it to the salon for a root touch-up or single-process color and they may not want to attempt it themselves at home. We've always put ourselves in our customers' shoes in order to best serve their needs—delivering quality and convenience, while also saving them time. Over the years, we've consistently heard clients say, “If Glamsquad did at-home hair coloring, I’d give it a try.” So, we have partnered with award-winning hair color pioneer, Clairol, to make it a reality,” said Gio Vaccaro, co-founder, Glamsquad.
Each complimentary two-hour Clairol House Call appointment includes a personalized session where consumers will select a shade a choice from a list of 15 SKUs that span across the Bold & Bright, Textures & Tones, Natural Instincts and Root Touch-Up lines.
[Read more: Revlon debuts ColorStay Limitless Matte, ColorSilk Tone + Gloss + Care]
Also included in the appointments is a manicure featuring OPI nail lacquer and a blowout to compliment the new hair transformation.
House Calls are available across the Los Angeles, Miami, New York City and Dallas-Fort Worth areas via the Glamsquad website while supplies last.
