Colorproof simplifies wash days, styling with latest launches
Colorproof is catering to consumers with curly tresses who want to simplify their wash days or make sure their styled hair stays put.
The first new launch from the brand is the Curl Collection, which features a curl-boosting formula that nourishes hair and lock in lightweight moisture during the cleansing and conditioning process.
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Made to detangle, defrizz and define hair for consistent curls, the shampoo and conditioner look to protect hair against fading from sun damage and environmental factors, reduce the cuticle lift for shiny and glossy curls and provide flexible definition.
Containing jojoba oil, pomegranate seed oil and plant collagen, the collection is designed for those with curly, wavy and textured color-treated hair, and comes in a black currant, jasmine and peach fragrance.
Another new launch from the brand is the Styling Putty. Featuring a mattifying texture, the putty allows users to sculpt and control their tresses for the ultimate style and hold, with an added matte finish and color protection.
[Read more: DevaCurl’s Dry No-Poo extends curl flexibility]
Formulated to leave hair full and healthy looking, the product provides color and heat protection, can be used daily and contains a blend of carnauba wax and ozocerite wax, sea kelp and shea butter.
Consumers can find Colorproof’s Curl Collection and Styling Putty for purchase online.