Degree Deodorant is calling for more representation in the fitness industry.
To spread this message, the personal care brand is launching its #TrainersForHire campaign, which calls on fitness companies to hire trainers with disabilities.
As a way to push this initiative forward, the company also launched TrainersForHire.com, a website where fitness companies can find a number of diverse, disabled trainers and coachers currently looking for employment.
In addition, the website also features a free online portal with curated and education resources for companies to learn more about how they can make their spaces more accessible and inclusive for those with disabilities, the company said.
“As a brand, Degree believes no one should be held back from experiencing the transformative benefits of movement. That’s why we’re fighting for a world where everyone has the confidence to move. With #TrainersforHire, our mission is to advocate for more diverse champions of movement and challenge societal ability standards. We hope to remind the fitness industry — and beyond — that everyone deserves the freedom to move, whoever you are, however you move,” Kathryn Swallow, the global brand vice president at Degree said.
As a way to support the initiative, Degree partnered with professional surfer, life coach and adaptability advocate Bethany Hamilton on a film that celebrates the diverse and authentic stories of those who have defied society’s idealized ability standards, the company said.
“I’ve experienced judgment and maybe a little bit of discrimination firsthand against my ability as an athlete. I’m thrilled to partner with Degree and cheer on healthy change in the fitness industry and to increase representation of the adaptive community. Movement is for everyone, regardless of our differences,” said Hamilton.