Desert Essence launches new haircare line for kids

Desert Essence is expanding its haircare offerings with the launch of a new line specifically designed for children: Desert Essence Kids' 2-in-1 Shampoo & Body Wash and Desert Essence Kids' Leave-In Conditioning Detangler Spray. These products are formulated to nourish and care for children’s delicate hair and skin, providing parents with safe and reliable personal care options for their little ones, per the brand.

The new Kids' 2-in-1 Shampoo & Body Wash combines the cleansing power of a shampoo with the soothing effects of a body wash. The shampoo/body wash contains jojoba oil, avocado oil and chamomile and is suitable for all hair and skin types. This versatile product is available in Green Apple Watermelon and fragrance-free varieties.

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The Kids' Leave-In Conditioning Detangler Spray is infused with jojoba oil, avocado oil and chamomile and is lightweight and non-greasy. The spray works quickly to reduce breakage and make hair easier to comb through—whether wet or dry. The detangling spray is available in Green Apple Watermelon and fragrance-free varieties.

“We are excited to offer parents natural alternatives to kids’ shampoos, body washes and conditioners because we know that protecting sensitive skin from harsh chemicals, artificial dyes and fragrances is of paramount importance,” said Sharon Paguio, vice president of marketing. “It continues to be our goal to use sustainably sourced ingredients to create gentle formulas inspired by Nature.”

The line is Leaping Bunny Certified and includes packaging featuring characters BunBun and Wally the Whale. 

Desert Essence Kids' 2-in-1 Shampoo & Body Wash (SRP $12.99) and Kids' Leave-In Conditioning Detangling Spray (SRP $12.99) are available for purchase online at www.desertessence.com and at select retailers nationwide.