Dial’s ‘Dial Up Your Day’ campaign levels up alongside Melissa Fumero
Dial is taking its “Dial Up Your Day” campaign to the next level alongside its brand ambassador, actress Melissa Fumero.
“We are thrilled to be working with Melissa again as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might need a reminder to set aside some extra time for themselves. We look forward to working with Melissa and having her continue to spread the word about how she prioritizes time to 'Dial Up' and encourages others to do the same!” said Chris McClement, senior vice president of marketing, North America at Henkel.
Originally launched in 2023, the new iteration of the initiative highlights how its products can help users obtain a clean and radiant confidence that gives them the power to put their best self out there, the brand shared.
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