Dial’s ‘Dial Up Your Day’ campaign levels up alongside Melissa Fumero

Originally launched in 2023, the updated iteration of the initiative features a new video showcasing the actress alongside new products.

Dial is taking its “Dial Up Your Day” campaign to the next level alongside its brand ambassador, actress Melissa Fumero. 

“We are thrilled to be working with Melissa again as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might need a reminder to set aside some extra time for themselves. We look forward to working with Melissa and having her continue to spread the word about how she prioritizes time to 'Dial Up' and encourages others to do the same!” said Chris McClement, senior vice president of marketing, North America at Henkel.

Originally launched in 2023, the new iteration of the initiative highlights how its products can help users obtain a clean and radiant confidence that gives them the power to put their best self out there, the brand shared. 

[Read more: Every Man Jack’s ‘Still Smell Good’ campaign highlights its deodorant]

dial up your day

“I’m very excited to partner with Dial again for the “Dial Up Your Day” campaign. Self care has become really important to me these last few years, and as a working mom with two small kids, I know how hard it can be sometimes to prioritize yourself. Thanks to Dial, my skin feels refreshed and reset, and I feel confident to tackle whatever the day brings. I love that Dial products deliver a great clean while prioritizing healthy feeling skin and are available at an accessible price for the whole family. I’m thrilled to be supporting this campaign and helping inspire others to ‘Dial Up' their day!’” said actor/director and #DialUpYourDay partner, Melissa Fumero.

Accompanied by a new video asset, the campaign will feature Fumero and showcase its new Exfoliate & Restore Cocoa Butter & Orange Extract Body Wash. 

“At Dial, we are committed to evolving our products to meet the needs of today's consumer. The evolution of our body washes, featuring new scent options and advanced formulations, help consumers 'Dial Up' to be their best selves. We know that consumers are being more intentional with the products they choose to incorporate into their everyday routines, and it's more imperative than ever for us to stand out. Dial empowers a clean, radiant confidence so our consumers are refreshed, reset, and ready to engage, putting their best selves out there. We are proud to be leading the way in providing high quality products and continuing to help our consumers feel confident and ready to conquer anything,” said McClement. 

[Read more: Being Frenshe focuses on self-care with Palo Santo Sage collection]


Dial’s Exfoliate & Restore Cocoa Butter & Orange Extract Body Wash is available for purchase at Walmart stores nationwide for an SRP of $4.49. 

This ad will auto-close in 10 seconds