E.l.f. Cosmetics, Dunkin’ partner on energizing makeup collection
Makeup is getting an extra jolt of energy thanks to a collaboration between e.l.f. Cosmetics and Dunkin’.
The limited-edition e.l.f. x Dunkin’ collection was designed to combine the power of two creative disruptors in their respective fields, the companies said.
“E.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” Kory Marchisotto, chief marketing officer at e.l.f. Beauty, said. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
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Featuring an array of donut- and coffee-inspired shades, shapes, textures and scents, the collection consists of the following six products:
- The Dunkin’ Dozen, an eyeshadow palette with 12 pigmented shades inspired by Dunkin’ donuts — strawberry frosted with sprinkles, chocolate frosted with sprinkles and Boston Kreme;
- Donut Forget Putty Primer, a glazed-up primer with a smooth texture and sweet donut scent that leaves users with a soft focus and glowing finish;
- Coffee Lip Scrub, a gentle exfoliating scrub that works to leave lips smoothed and conditioned with a Dunkin’s coffee scent;
- Glazed for Days Lip Gloss Set, a sheer, glossy duo of Dunkin’s iconic colors that also features a donut scent;
- Strawberry Frosted with Sprinkles Face Sponge, a donut-inspired makeup sponge that is ideal for blending makeup; and
- The Classic Dunkin’ Stack Vault, the complete five-piece collection that contains a limited-edition e.l.lf. x Dunkin’ reusable cup and straw-inspired brush set.
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“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” Peter Callaro, vice president of integrated marketing communications at Dunkin’, said. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
To highlight the launch of this collection, e.l.f. Cosmetics is working with TikTok star and makeup artist Mikayla Nogueira on a TikTok Live Shopping Event on April 5.
“When I learned about the e.l.f x Dunkin' collab, I about lost it,” Nogueira said. “These are legit two of my favorite brands of all time, and I couldn’t be more amped to have the chance to tell the world about this makeup collab!”
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Nogueira will walk viewers through an e.l.f. x Dunkin’ makeup look, and the collection will be available for purchase as well as some of her other favorite products from the brand.
Beauty enthusiasts will be able to get their hands on the limited-edition e.l.f. x Dunkin’ collection exclusively at elfcosmetics.com on March 31, and at Ulta Beauty stores and on Ulta.com on April 3.