E.l.f. Skin teams up with comedian Megan Stalter on satirical skin care-focused campaign
E.l.f. Skin is looking to position itself as the ultimate salvation for common skin care transgressions with a new campaign featuring comedian and actress Megan Stalter.
The “Divine Skintervention” initiative explores everyday skin care slipups that include such common behaviors as pimple picking and sleeping in makeup.
In the campaign, Stalter stars as the mischievous “Sinfluencer,” who lures unsuspecting would-be skin care sinners into dreaded dilemmas. The twist is that e.l.f. Skin offers skin care salvation for skin sins with its Holy Hydration! products, the brand shared.
“We’ve all committed skincare sins—and there’s no e.l.f.ing shame in that! We’re just here to rescue the community from making more of them,” said Kory Marchisotto, e.l.f. Beauty’s chief marketing officer. “With this campaign, we're putting a halo around proper skincare, demystifying horror stories that taking care of your skin is complex or cumbersome. We’ve made it e.l.f. Skin’s priority to provide a straightforward routine that delivers great results without asking our community to have a PHD to understand it, or beaucoup bucks to access it.”
[Read more: Dove celebrates six decades of its Beauty Bar with new campaign]
In addition, the campaign also features an interactive landing page with a specialized quiz where consumers can confess their skincare sins and receive personalized product recommendations.
The spot will air on major streaming platforms such as Disney+, Peacock, Amazon Prime, Hulu, Netflix and Paramount+.
