Eos’ 'Dirty DMs' campaign spotlights its Vanilla Cashmere Body Lotion
Eos is taking the intoxicating scent of its viral Vanilla Cashmere Body Lotion to new heights with a humorous campaign.
The “Dirty DMs” initiative from the brand focuses on how the product has become known across TikTok as an unexpected but welcome aphrodisiac. As a result, the campaign will feature comments from real people read by the least likely person, the company said.
Made with such natural ingredients as shea oil and shea butter to help moisturize the skin, the lotion features notes of whipped vanilla, soft musk and caramel.
[Read more: Lubriderm brings moisture back to skin with body washes]
Offering soothing protection for dry skin, the product is made of sustainably sourced ingredients and is free of parabens, phthalates and gluten. The product is also dermatologist-recommended, hypoallergenic, cruelty-free and vegan, the company said.
Retailing for $8, eos’ Vanilla Cashmere Body Lotion is available at Amazon, Walmart and Target.
