Eucerin broadens sun care line with new Advanced Hydration SPF 50

Eucerin’s sun care offerings is expanding following the launch of a new product that offers skin benefits beyond UVA/UVB protection. 

The new Sun Advanced Hydration Face SPF 50 is a lightweight fluid sunscreen formulated with five antioxidants—5AOX Shield—the brand shared. 

Designed to go beyond traditional sun protection by helping defend against long-term sun damage, the product contains a blend of hyaluronic acid and humectants for all-day hydration. 

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"Suncare should be an integral part of your daily skincare routine, not a separate step," says Emily Kiely, marketing director at Eucerin. "Our new Advanced Hydration Face SPF 50 seamlessly blends the best of both worlds: broad-spectrum sun protection with the hydration your skin craves. This fluid formula feels incredibly light on the skin and wears beautifully under makeup, making it perfect for everyday use—what's more, it's portable so you can simply grab it and go, and protect your skin every day."

Featuring a fluid-like formula that blends into an invisible finish, it can be utilized under makeup and is also hypoallergenic and non-comedogenic, the brand shared. 

Consumers can find Eucerin’s Advanced Hydration Face SPF 50 available on Amazon and Target.com. It will be available at CVS Pharmacy and Walgreens at a later date.