While companies are creating ways to keep consumers engaged during their jaunt down the beauty aisle, innovative products are what looks to bring them to the point of purchase.
The Beauty in Real Life campaign will highlight a diverse group of real women showcasing their beauty on their own terms through “real-life” moments, the company said.
Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.
The baking soda acne cleansing foam is formulated combination skin and gently removes daily surface dirt and oil without stripping skin of its moisture, the company said.
