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Estée Lauder has announced that it will be expanding its relationship with Perfect Corp.,-owned YouCam Makeup. Previously the two companies collaborated by allowing consumers to virtually try on shades of lipstick in real-time through an app.

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

MAC Cosmetics is letting its shoppers swatch lipsticks and eye shadow in-store as easily as they can take a selfie. Through a partnership with augmented reality technology-provider ModiFace, the beauty brand recently launched the Virtual MACover — an AR-powered virtual try-on mirror — to its stores.

With Thanksgiving days away, so are Black Friday and Cyber Monday, and CVS Pharmacy has shared the deals that will be available to its ExtraCare members this year. The Woonsocket, R.I.-based retailer said it will kick off a three-day Black Friday sales event on Thanksgiving Day to run through Nov. 25, and hold flash sales every day Nov. 26 through Dec. 2 from 12 a.m. to 11:59 p.m. for the week of Cyber Monday. 

CoverGirl has tapped 69-year old mode and dietitian, Maye Musk to front the brand’s COVERGIRL + Olay Simply Ageless Collection. The company relaunched the products back in Jan. 2016, which feature the COVERGIRL + Olay Simply Ageless Anti-Aging Foundation Primer, 3-in-1 Liquid Foundation and the Simply Ageless Instant Wrinkle Defying Foundation.

Estée Lauder, the New York-based company is fully embracing technology with a new launch in collaboration with the Google Assistant on Google Home. The beauty brand has announced that beginning in December the “Estée Lauder Nighttime Expert” app will be available to offer personalized skincare solutions and beauty techniques through a voice-activated system on the device.

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018.