Face

YouTube beauty came on the scene and gave women a free-and-easy education for their beauty routines. But, with Instagramming and tutorials, it became too much for the average woman balancing a hectic schedule. According to Mintel’s new report, “2017: Back to Basics,” the industry is starting to see a backlash to heavy Instagram-style makeup. Sixty-nine percent of women spend 20 minutes or less on makeup each day, and consumers are looking for achievable beauty. Enter non-touring.

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

There’s been a shift in the way Western women approach makeup. They’ve come to understand that their makeup routine starts when they wash their face, and they want more from their cosmetic products than coverage and concealing.

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

TORONTO — Augmented reality technology provider ModiFace has unveiled its latest effort — a web-based skin assessment platform for skin care brands. The patented technology allows users to upload a photo that it then analyzes for a virtual skin consultation, after which it suggests appropriate products for identified needs.

ST LOUIS — Ingestible beauty brand ZSS’ supplements are getting a wide launch. The brand announced this week that it had partnered with GNC to carry its Clear Skin and Radiant Skin targeted supplements starting in October.

The Clear Skin products focus on blemishes and skin sensitivity, while the Radiant Skin supplements are formulated to fight signs of aging and environmental stressors, the company said. The products are all free of parabens, carcinogens, hormone disruptors and PEGS.

ORLANDO — Speed Razor won the Drug Store News/ECRM Buyers’ Choice Award for its eponymous patented razor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS, held recently here. Legacy Shave was a finalist with its Evolution Brush.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.