Fanta, Warner Bros. Pictures collaborate on ‘Beetlejuice Beetlejuice’ inspired flavor

On the heels of the release of the highly anticipated “Beetlejuice Beetlejuice” movie, Warner Bros. Pictures and Fanta are releasing a limited-edition flavor. 

The Fanta Haunted Apple x Beetlejuice Beetlejuice flavor features a unique apple flavor. It will include packaging with the titular character played by Michael Keaton and an iconic black-and-white striped design. 

“We’re excited for fans to try out our special new Fanta limited edition flavor - an unmissable extension of the Fanta range," said Ibrahim Salim Khan, vice president of global category strategy, Fanta at The Coca-Cola Company. "There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.” 

[Read more: Keebler releases limited-edition 'Beetlejuice Beetlejuice’ cookies]

In addition, the full Fanta range of flavors will receive limited-edition makeovers with characters from the movie, including Astrid played by Jenna Ortega, who will be on the orange flavor; Lydia Deetz, played by Winona Ryder who will be on the strawberry flavor; and Delia Deetz, played by Catherine O’Hara, who will be on the pineapple flavor. 

“We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen," said Dana Nussbaum, executive vice president, Worldwide Marketing at Warner Bros. Pictures. "Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.” 

The limited-edition Fanta x Beetlejuice Beetlejuice range will be available in United States stores nationwide beginning August 12, in Haunted Apple, Orange, Pineapple, Strawberry, and Orange Zero Sugar.