The retailer plans to add more than 500 additional “pickup towers” to stores across the country, bringing the total to more than 700 by the end of the year.
To kick off the campaign, the company shared behind the scene videos showcasing the finishing poles used to simulate shine, and foot-long extensions used in advertisements.
Products offered at the new location will cover everything from sleep therapy to low-impact fitness, physiotherapy, supports, braces, tools and gadgets for everyday living.
The collaboration stems from Dove’s Self-Esteem Project, a movement focused on helping young people build self-esteem and confidence through educational programs.
In January, the company announced that it would introduce more than 450 new products under its O Organics line in 2018. Together, Open Nature and O Organics comprise $1.4 billion in sales.
The new VP operations will oversee procurement for all vitamins and supplements with third-party manufacturers, manage inventory, oversee systems implementation and maintain Vitamin Pack’s packaging equipment.
