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Report: First-half of 2013 more promotional with $1.8 billion in consumer savings
LIVONIA, Mich. — Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period. Couponing across non-food items were up 1.8%, according to the U.S. Mid-year 2013 CPG Coupon Industry Facts Report released Tuesday by NCH Marketing Services, a Valassis subsidiary.
Overall, consumers saved $1.8 billion in the first six months of 2013.