General Merchandise

ST. PETERSBURG, Fla. — Catalina Marketing announced the debut of a new purchase-based targeting solution for consumer packaged goods advertisers that incorporates shopper understanding and analytics into campaign planning and measurement to drive improved performance.

AVON, Ohio — A duct tape brand has debuted a new duct tape pattern featuring a character from one of Nickelodeon's hit animated series.

Duck Tape's SpongeBob SquarePants pattern features a bright yellow background with multiple SpongeBob expressions to reflect the character's humor and enthusiasm, the company said. The new tape now is available at retailers nationwide.

ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."

The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats' lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans. What's more, the campaign features a video public service announcement depicting many bored cats that haven't yet discovered the solution.

CINCINNATI — Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

IRVINGTON, N.Y. — Prestige Brands closed out its fiscal 2012 ended March 31 on a high note with $441.1 million in revenues for the year, up 31.1%. And fiscal 2013 is looking promising as the company will have full-year contributions from its 17 acquired over-the-counter brands from GlaxoSmithKline.

GLENDALE, Calif. — A line of insulated can covers is taking a provocative turn.

Boobzie is a line of coozies shaped like the female body. A novelty yet functional item, the Boobzie made its debut via the Boobzie online store and will be expanding to a number of retailers later this year.

Boobzies are retail priced under $10. More information can be found at Boobzie.com. 

Marshal Cohen, chief industry analyst at the NPD Group said that back-to-college has become a big opportunity for retailers, and everybody wants part of the business. Last year, families spent an average of $800 on back-to-college products.


LOS ANGELES — A leader in mosquito repelling solutions now is selling its products worldwide.