General Merchandise

PLAYA VISTA, Calif. -- Popular mobile accessories brand Belkin has unveiled a full range of new products for the iPhone 7.

"Yesterday's announcement from Apple marks an incredibly exciting time for us at Belkin," said Steve Malony, general manager & VP, Belkin. "We are introducing a broad range of iPhone and Apple Watch products, and every design we create is inspired by our mission to help people get the most out of this new technology."

FORT COLLINS, Colo. -- Consumers buying the newest iPhones this weekend won't have to wait long for cases from OtterBox.

The popular mobile accessories brand has already launched a full lineup of cases for the new iPhone 7 and iPhone 7 Plus.

Despite the instant satisfaction of texts or social media messages, consumers are still demanding paper greeting cards, and they are craving more unique and luxurious cards than ever before.

Lovepop Cards, a Harvard-based greeting card start-up, landed a $300,000 investment from investor Kevin O’Leary, on ABC’s “Shark Tank” TV show in December. Every card design starts as a sketch on paper that is translated to a modeling software, in which each shape is drawn. Those shapes are then transferred to a software that routs a laser-cutter to cut out each piece. Since January, the company has had about 40,000 customers and will do roughly $1 million in sales this year, according to the company.

React Sidekick Personal Panic Button by React Mobile from Robb on Vimeo.

Hallmark is bringing music from some of the most popular country artists into the greeting card aisle with CMA Sounds Cards, thanks to Hallmark’s new licensing partnership with the Country Music Association. The new collection includes 12 song cards, each featuring a sound clip from CMA artists, including Carrie Underwood, Brad Paisley, Miranda Lambert and Luke Bryan. Priced at $4.99, each card features a 15-second sound clip from some of the artists’ top songs, including No.

CINCINNATI -- Procter & Gamble is launching an open casting call and fun digital campaign to find #TheNextMrClean.

The next Mr. Clean will win $20,000, a year’s supply of Magic Erasers and an all-expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.

FORT COLLINS, Colo. -- OtterBox is giving consumers new options when it comes to phone cases with its new Strada Series, featuring genuine leather with exotic patterns and styling.

Making their public debut during New York Fashion Week, the new Strada Series patterns cover iPhone in a slim protective shell with a premium leather exterior. The design combines a classic, tailored look with slim protection. Strada Series is coming soon in Oynx, classic black with accent stitching, and two chic snakeskin patterns, Stone Serpent and Wooded Serpent.