Glen Powell launches Smash Kitchen organic condiment line
Actor and producer Glen Powell is entering the condiment space.
Powell, alongside Sameer Mehta and Sean Kane have formally launched Smash Kitchen—a line of organic condiments.
“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love,” said Glen Powell, co-founder of Smash Kitchen. “Through fitness, I became more aware and educated on better-for-you foods—and I started to see just how many questionable ingredients were hiding in everyday pantry staples. It was clear we needed to make a clean condiment brand—no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”
[Related: New Launches in the Consumables Sector]
Consisting of organic, non-GMO pantry essentials, Smash Kitchen takes a new look at such classics as ketchup, yellow mustard, mayonnaise and barbecue sauce with ingredients that include cage-free eggs, organic vine-ripened California tomatoes, and organic flavors and spices, the brand shared.
“Smash Kitchen is all about balance—real food, made better, without sacrificing flavor,” said Sameer Mehta, co-founder and CEO of Smash Kitchen. “We weren’t trying to reinvent ketchup or mustard; we just wanted them to taste the way they should, using high-quality, organic ingredients."
In addition, the brand is also introducing remixed flavors like Organic Hot Honey Ketchup, Organic Spicy Mayonnaise, and Organic Hot Honey BBQ Sauce.
“Condiments are just the beginning,” added Sean Kane, co-founder and President of Smash Kitchen. “Our vision is to transform the entire pantry, bringing delicious, organic options to every shelf, one category at a time.”
The new line is exclusively available now nationwide at Walmart stores and Walmart.com.
