GNC is continuing its partnership with the Girl Scouts of the USA by adding a new line of products inspired by one of the organization’s cookies.
Inspired by the Adventurefuls treat, the new launch features caramel brownie flavors.
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“The addition of Adventurefuls inspired products to our flavor lineup allows us to continue to bring consumers options that deliver on both performance and flavor,” said Kevin Maloberti, vice president of merchandising at GNC. “Coupling the great feedback we get from consumers on these flavors, with GSUSA’s important mission of championing girls, this is a great continuation of our partnership, and we know these products will fly off the shelves at GNC.”
The GNC Girl Scouts Adventurefuls products are available in GNC AMP Wheybolic Whey Protein, Total Lean Layered Lean Bar, Total Lean Lean Shake 25 and Total Lean Lean Shake 25 ready-to-drink.
“We’re excited that our continued partnership with GNC brings more of our celebrated Girl Scout flavors to consumers,” said Wendy Lou, chief revenue officer of the Girl Scouts of the USA. “With our shared values of empowering communities across the country to Live Well and to pursue their dreams, this collaboration provides consumers a unique opportunity to experience last season's breakout cookie, Adventurefuls, in an entirely new way.”
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Consumers can find GNC Girl Scout Adventurefuls products at GNC retail locations and online.