Hair

Gift sets, bathing and body accessories, different types of hair brushes, and soft-touch sectioning clips will be available in JCPenney’s salon and online.

Viviscal supplements are formulated with AminoMar marine complex, which helps nourish thinning hair and promote existing hair growth.

Hair, which braves weather headfirst and suffers the effects of changing temperatures, needs a little love sometimes. That’s where leave-in conditioners come into play.

While companies are creating ways to keep consumers engaged during their jaunt down the beauty aisle, innovative products are what looks to bring them to the point of purchase.

The Moroccanoil Color Complete Collection addresses everything from color-degradation to color-change and fade with products for the home and salon.

Ouai’s Air Dry Foam contains kale extract, panthenol, carrot protein and notes of magnolia, lily, blackberry, violet and cedar-wood.

Camila Mendes, who plays Veronica Lodge in the CW's “Riverdale,” will work with the John Frieda team to create content that highlights her personal hair story and the role it’s played in her life, the Kao USA brand said.

To kick off the campaign, the company shared behind the scene videos showcasing the finishing poles used to simulate shine, and foot-long extensions used in advertisements.