Hair

The nine-SKU line of natural products spans the personal care category from lip balm to shampoo, beard oil and under-eye moisturizer.

Splat will be bringing awareness to its two latest innovations — 1 Wash and 10 Wash, No Bleach — with a new campaign video called “Your Life, Your Color.”

The dry texture foam contains rice protein, which adds hold and memory for a soft, reworkable, beachy texture that may last for several days.

The pure honey line contains eight products formulated with vitamins and mineral-rich honey, that work for every hair type, the company said.

The campaign addresses the fears around coloring hair at home and encourages women to take control and make a positive change for themselves.

Drug Store News highlights the standouts from Cosmetic Executive’s product demonstration event in New York City that kicked off its annual beauty awards celebration.

The EH-HS99-K flat iron and styling iron uses proprietary nanoe technology to draw moisture from the air and create fine particles that hold approximately 1,000 times more moisture than a regular iron, the company said.

MAC Cosmetics will be led by Philippe Pinatel, who joins the Estée Lauder brand from Birchbox, where he was president and COO.