CEW puts the best on display at beauty awards product demo

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CEW puts the best on display at beauty awards product demo

By Gisselle Gaitan - 03/07/2018
Cosmetic Executive Women kicked off its annual beauty awards with a product demonstration event held at the Metropolitan Pavilion in New York City on March 1.

With three floors and more than 800 products showcased from more than 430 brands, attendees were treated to the best of the best from brands that covered everything from skin care to hair care. Such well-known, high-end and indie brands as CoverGirl, OUAI, Milk, Dior, and Youth to the People put their best products on display for attendees to see, feel and try out for themselves. Cosmetic brands weren't the only companies to display their products, though, with such augmented reality-based platforms as YouCam Makeup and Sephora's Virtual Artist also showcasing what made their innovations stand out for attendees.

Drug Store News selected a few of the demo’s featured products in the hair care, skin care and makeup categories that stood out:

L'Oréal Paris Pure Clay Cleansers are the brand's first daily clay-to-mousse cleansers. Each product meets various skin needs and is free of both parabens and silicones. The daily cleansers contain created with three mineral clays — kaolinite, montmorillonite, and ghassoul — and come in four options, Pure-Clay Clear & Comfort (Seaweed), Pure-Clay Detox & Brighten Mask (Charcoal), Pure-Clay Exfoliate & Refine Pores Mask (Red Algae) and Pure-Clay Purify & Mattify Mask (Eucalyptus). L'Oréal Paris Pure Clay Cleansers are available for purchase at mass, food, and drug retailers with a suggested retail price of $6.99 each.

TRESemmé Repair & Protect 7 Collection is designed to visibly repair hair in one use. The line contains a shampoo with a lightweight formula infused with Biotin that cleanses hair fibers, a conditioner also is infused with Biotin to repair mechanical, heat and chemical damage, an instant recovery mask that penetrates hair fibers and repairs internal damage and a pre-styling spray that shield tresses from heat and helps prevent split ends. All products are available for purchase at mass food, and drug retailers with a suggested retail price of $4.99 each.

Bio-Oil helps improve the appearance of scars, stretch marks and uneven skin tone while nourishing, healing and hydrating skin. The product contains PurCellin Oil, calendula, chamomile, lavender, rosemary, vitamins A & E and is suitable for all skin types. Bio-Oil comes in four sizes - 0.85-oz. retailing for $5.99, 2.-oz. for $11.99, 4.2-oz. for $19.99 and 6.7-oz. for $27.99 - and can be purchased at Walgreens, CVS Pharmacy, Target, Costco, Ulta Beauty's website and Walgreens’ website.

Dove Dry Skin Relief expert repairing balm, which is part of the DermaSeries line, works to repair dry spots on the skin, including the knees, elbows and heels. The product locks in moisture, nourishes skin back to health, and provides skin with a silky finish. The lotion comes in a 4.8-fl.-oz size that retails for $16.99 and can be purchased at mass, food and drug retailers nationwide including Target, CVS Pharmacy, and Amazon.

No7 Lift & Luminate Triple Action Serum is designed to reduce the appearance of wrinkles, firm skin and even out skin tone. The product contains Matrixyl 3000 Plus, which contains fibrillin, hibiscus extract, hyaluronic acid, and a lightening complex. The serum is meant to be applied after cleansing before the use of a moisturizer and can be purchased at Target, Walgreens and Ulta Beauty for $33.99.

Neutrogena Light Therapy Acne Spot Treatment is an FDA-cleared and UV-free on-the-go treatment for mild-to-moderate inflammatory breakouts. The products deliver a targeted dose of clinically proven red and blue lights to the source of the breakout. The blue light works to kill bacteria and the red reduces inflammation. Each device is powered by one AAA battery and can be purchased at national food, drug and mass merchandisers for $19.99.

Wet n Wild's Mega Last Liquid Catsuit Matte Lipstick is an all-vegan line which now comes in twenty shades contains a weightless formula that glides on like a gloss and dries to an ultra-matte finish. The line is cruelty-free, fragrance-free, gluten-free and offers intense pigmentation without drying out the lips. Each product also contains macadamia derivative, vitamin E and is available for purchase at major food, drug and mass retailers for $4.99 each.

PIXI by Petra Rose Caviar Essence is an encapsulated moisture serum that contains rose flower oil, anise extract and mulberry extract. The product is formulated with antioxidant-rich natural oils and melts into the skin by delivering fresh botanicals to hydrate and restore brightness. It can be used both in the morning and evening and can be purchased at Target for $24.

OPI Classic Collection features the brand's top nail lacquer shades from the company's offerings, most of them also are available in GelColor form. The line contains the Alpine Snow, Big Apple Red, Cajun Shrimp, I'm Not Really a Waitress, Lincoln Park After Dark, Malaga Wine, Mod About You, Princesses Rule, Strawberry Margarita and Tiramisu For Two shades that retail for $10 each and can be purchased at Ulta Beauty and Sally Beauty locations.