Hairitage’s Anti-Dandruff collection treats specific scalp, hair needs

Hairitage is continuing to innovate its hair care products with its latest collection — Anti-Dandruff.

Designed to provide consumers with a cleaner formula solution that works to eliminate dandruff, the line is pH optimized and dermatologist tested, the company said.

Featuring six products that can be mixed and matched, the collection aims to treat, nurture and care for a specific range of hair and scalp needs.

[Read more: Hairitage by Mindy McKnight amplifies hair care line]

“I’m so excited to finally launch our new Anti-Dandruff Collection! When I started developing the collection, I wanted to give people a multi-step routine to treat their scalp while also being cognisant of the overall health of their hair,” said Mindy McKnight, founder and CEO of Hairitage, “It was important for me to continue to stay true to Hairitage’s promise to use the cleanest possible ingredients while also being efficacious, and I’m so proud of what we've created. The six versatile anti-dandruff formulas can be mixed and matched to build a routine that works for the various types of dandruff and all textures of hair. Above all, the new collection treats, nurtures, and cares for your scalp AND hair.”

The full collection includes:

• Power Punch Anti-Dandruff Pre-Wash Booster: Made with 3% salicylic acid, it works to remove excess oils and build-up for a refreshed scalp;
• Wash it Away Anti-Dandruff Shampoo for Oily, Flaky Scalp: Containing a clarifying formula with 1% selenium sulfide, it aims to help eliminate scalp itching, irritation, redness and flaking;
• Wash it Away Anti-Dandruff Shampoo for Dry, Flaky Scalp: Made with a moisturizing formula that contains 1% selenium sulfide, it works to help eliminate scalp itching, irritation, redness and flaking;
• Perfect Dose Balancing Conditioner: Formulated to calm the scalp, detangle hair and also keep it hydrated, it does not weigh tresses down;
• Something Extra Leave-In Balancing Conditioner: Made to keep the scalp comfortable, it also nourishes strands for healthier hair; and
• Don’t Wait Up Overnight Scalp Relief Mist: Formulated to absorb quickly, it helps calm and soothe uncomfortable scalps.

[Read more: Inside Beauty: Hairitage’s Mindy McKnight takes hair care by storm]

Consumers can find Hairitage’s Anti-Dandruff collection available exclusively at Walmart beginning Feb. 1 for a suggested retail price of $9.94 per product.