Hers addresses hair loss concerns with Hair Blends line
Hims & Hers is expanding on its hair care offerings with a new collection of products coming to its Hers line of products.
Hair Blends looks to provide consumers with access to hair care products with formulations that are more personalized to treat hair loss concerns, the company said.
[Read more: Hims & Hers volumizes tresses with shampoos, conditioners]
“This is really about bridging the gap between beauty and the pharmacy,” said Hilary Coles, co-founder of Hims & Hers and senior vice president of brand and innovation. “We found that only one in four women experiencing hair loss talk to a doctor and so might not be aware of the doctor-trusted ingredients available to treat hair loss. Women are also faced with the stigma surrounding women’s hair loss and the reality that there isn’t enough support in the market today.”
Consisting of a blend of dietary supplements that can help support healthy hair, the line contains oral and topical treatment options, the brand noted.
[Read more: Hims & Hers launches Dandruff Detox shampoo]
“There is so much stigma associated with hair loss in women,” said Coles. “76 percent of the women we surveyed said hair loss has impacted their self esteem, and only four in ten feel comfortable talking about hair loss. With Hair Blends, we’re not just focused on providing access to personalized treatments - we’re also dedicated to making people feel great and empowering them to take charge of their health and well-being.”