IGK, Chamberlain Coffee launch limited-edition matcha-inspired dry shampoo
The beauty and coffee worlds are colliding thanks to a new partnership between Chamberlain Coffee and IGK.
Together, the companies worked on the development of the limited-edition Matcha Dry Shampoo, which is an iteration of IGK’s Direct Flight Multi-Tasking Matcha Dry Shampoo.
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“We’re thrilled to be partnering with IGK for this collaboration and stepping into the haircare space for the first time ever,” said Chamberlain Coffee chief marketing officer, Liz Ahern. “IGK is a powerhouse brand, so to be able to partner with them to bring this product to life inspired by our best-selling Matcha Green Tea powder is really exciting for us. We look forward to sharing it with our fans, as well as theirs, and continuing to give people unique ways to experience Chamberlain Coffee.”
Inspired by Chamberlain Coffee’s Matcha Green Tea, the dry shampoo looks to absorb hair oil, preserve style and add a light and touchable texture without grit, the companies said.
“We are excited to announce IGK’s collaboration with Chamberlain Coffee," said Dan Langer, group president prestige hair, LBP. "As long-time fans of Chamberlain’s Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It’s a great way to highlight wellness and beauty—from both the inside and outside.”
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Retailing for $32, the Matcha Dry Shampoo is available for purchase at Ulta Beauty stores and online, as well as at chamberlaincoffee.com and Igkhair.com.