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Living up to its mission
About 20 years ago, I took a job as senior editor for Drug Store News. My first beat assignment was the OTC business and about a dozen retail companies, including CVS Pharmacy. Back then, CVS had just won the right to buy Revco, and it was making regular headlines in Drug Store News-FIRST — the weekly news-fax (remember those?) edition of DSN that would later become our daily e-newsletter DSN A.M. — as it completed the biggest integration of stores and systems in the history of the retail pharmacy business.
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Nexium 24HR remains leader ahead of private-label launches
Pfizer’s Nexium 24HR is the clear leader in the digestive aisle. However, in March 2017, store-brand versions of Nexium 24HR will be available. Perrigo has already secured a tentative approval from the Food and Drug Administration for its OTC Nexium 24HR generic equivalent. “We are currently working with our retail customers in making plans to launch the item as soon as possible after the late March 2017 market exclusivity period expires for the national brand,” John Henderickson, Perrigo president and CEO, recently told investors.