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New products boost external analgesic rubs
Quest Products is looking to break onto the external analgesic scene with CopperFixx, a balm that combines the analgesic properties associated with copper and arnica. “Copper has always been known to help relieve the aches and pains of certain afflictions,” said Don Ryan, president and CEO of Quest Products. “Until now, no one had figured out how to produce it in a consumer-friendly form.”
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Abbott: ‘It all starts with consumer empathy’
At Abbott Nutrition, “it all starts with consumer empathy,” the company’s director of insights, innovation and brand strategy, Surya Menon, told attendees at the Retail Health Summit. By helping the company understand a patient’s head space when making a purchase, this starting point is aimed at ensuring they can meet consumer needs at the best time.