In this Issue

With music events dotting the United States and abroad for the next several months, there’s an opportunity to capitalize on festival-bound shoppers looking for sparkly makeup looks that step outside quotidian looks.

Maybelline New York is introducing its latest innovations in the beauty segment, the Tattoo Studio Brow Gel, New York Total Temptation Collection, Lasting Drama Light Liner, Total Temptation Brow Definer, Total Temptation Shadow + Highlight Palette and City Kits Eye + Cheek Palette.

Trilipiderm is offering All-Body Moisture Retention Crème, a natural, long-lasting hydrating product to nourish skin, alleviate dryness and prevent its return.

Extreme Beauty’s Okay brand is offering Coconut Hibiscus shampoo, conditioner and leave-in conditioner that has a tropical aroma.

Company officials said that consumers can use the light avocado-based oil as a quick way to weightlessly add moisture and shine to their hair and scalp.

Combe is offering three new SKUs in its Vagisil line of feminine hygiene products, the Vagisil Scentsitive Scents, White Jasmine daily intimate wipes and wash and Peach Blossom daily intimate wash.

he Mane Choice has added products to its Tropical Moringa Sweet Oil & Honey Endless Moisture collection and Restorative Spray and Sealing Cream lineup.

From a focus on innovative multimedia offerings to expansion beyond stationery, and digital marketing and commerce efforts, card makers are working to help retailers boost sales and keep up with constantly changing shopper desires.