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11/30/2021

Jameela Jamil joins Oat Haus as investor, social impact advisor

The actress and social activist joins the brand on a collective mission to empower others to love themselves and find joy in food, the company said.
Gisselle Gaitan
Online Editor
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Oat Haus is welcoming a well-known face as an investor and social impact advisor.

The Philadelphia-based company known best for its oat-based spreads announced that actress Jameela Jamil would become part of the brand as part of a collective mission to empower others to love themselves and find joy in food.

Jamil is an actress who starred in the comedy, “The Good Place,” and also an outspoken advocate for body neutrality and eating disorder recovery. She also started the popular Instagram account I Weigh, which led to the start of the I Weigh community.

[Read More: Nestlé Rallies Nut Butter Bombs transform indulgent snacking]

Launched in 2018, Oat Haus was founded by Ali Bonar, who started the brand after struggling for more than a decade with her own eating disorder.

“It has always been I Weigh’s mission to help people around the world reclaim all the wasted energy that often comes along with disordered eating,” Jamil shares. “I love the product, Ali’s story, and Oat Haus’ mission, so getting involved with the company in a more meaningful way made a lot of sense for I Weigh.”

Oat Haus’ Granola Butter, which is available in five core flavors, the brand’s products can be found online or at such retailers as Whole Foods Market, Central Market and Thrive Market among others.

[Read More: Clif Cereal features granola clusters, nut butter]

“We’re very excited to welcome Jameela into the Oat Haus. As someone who’s also struggled with an eating disorder, she understands firsthand how destructive they can be,” Bonar said. “She’s done a phenomenal job of amplifying voices and creating a radically inclusive space through her I Weigh community. We look forward to her guidance and mentorship to help affect change through our brand on a larger scale.”

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