Just For Men, Perfect Corp. partner on virtual color sampling for beards
Perfect Corp. has a brand new collaboration up its sleeve.
The company, known best for its artificial intelligence and augmented reality apps that have changed the beauty and fashion landscape, is looking to help a new demographic.
For the first time, the company is launching an artificial intelligence-powered virtual try-on experience to help men find the right beard color.
This new experience, which was created in collaboration with Combe’s Just For Men brand, provides users with a hyper-realistic virtual try-on solution for men’s hair color and facial hair color, the companies said.
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“We are excited to partner with Combe to build a hyper-realistic virtual try-on experience for the Just For Men brand,” Perfect Corp. founder and CEO Alice Chang, said. “Perfect Corp.’s AI Beard Dye Technology provides men’s hair color with a dynamic solution to drive product discovery, increase consumer engagement, and boost purchasing confidence. We look forward to seeing how the power of AI helps enhance the man’s hair color experience.”
The Just For Men virtual try-on experience features Perfect Corp.’s AI Beard Color Technology, which was designed to help users are being presented with an ultra-precise and realistic beard color try-on experience.
“This is so exciting,” says Stacey Feldman, the senior vice president of NA Marketing at Combe said. “Just for Men Mustache & Beard is the No.1 facial hair color in the world because we make it so easy for customers to color their grays. We have the broadest, most inclusive head and facial hair shade range because we know getting the right shade is the key to getting the most natural-looking results. Our new virtual try-on tool for facial hair is specifically calibrated to Just for Men shades to make it even easier for the customers to find their perfect shade match.”
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Consumers, who will be met with a personalized shopping experience, are able to virtually sample various mustache and beard shades to help find their most natural look, the company said.