YouCam Makeup brings hair color try-on experience to Sally Beauty

Gisselle Gaitan
Online Editor
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Perfect, the company behind YouCam Makeup, unveiled a brand new partnership with Sally Beauty.

Together, the two companies are bringing a virtual hair color try-on experience to the beauty retailer that has launched both in-store and on the company’s app.

Sally Beauty’s ColorView kiosk, which is powered by Perfect’s artificial intelligence and augmented reality technology, allows consumers to experiment with their hair color and makeup with realistic virtual sampling before purchasing, the companies said.

“This unique in-store integration is changing the way beauty lovers shop for hair color by creating a personalized tool for customers to feel confident in their purchase decision through true-to-life, try-before-you-buy beauty AI technology,” Perfect founder and CEO, Alice Chang said. “It’s exciting to see Sally Beauty expanding our virtual try-on experience in stores and via mobile app, further proving the impact of AI beauty try-on in driving experimentation, product trial, and product purchase.”

In addition, the ColorView AI experience contains hair color and makeup recommendations from such brands as Ion, Arctic Fox, Wella, Ardell and Col-Lab.

Those interested in experiencing the ColorView virtual try-on experience can do so via the Sally Beauty mobile app or heading to one of the retailer’s physical locations.